The famous one-letter change in a headline that tripled the sales

The story goes like this. Way back before the internet there was a music home study course that was selling via direct mail. The headline for the sales letter was “Put Music In Your Life”. See, in those ancient times, they had to feed type by hand. One day, the printer accidentally added one letter to the title. The guys …

Do you close the bathroom door when you’re home alone?

Do you ever wonder how many of us are out there that are weirdos just like you? (Here’s a quick answer: we are all weird.) I do this all the time. For example… I got curious recently about this “bathroom door open/close” practice and asked Google about it. Guess what? Many are wondering the same. Here’s a list of most …

This girl scout p0wned all the potheads in her town

Let me tell you a story first. I heard it – in a slightly different version – from Gary Halbert. (I think I read it in The Halbert Newsletter.) It goes like this… Three fresh businessmen decided to open a restaurant each. They were friends, and as friends they didn’t want to compete with each other. To make things fair, …

80% of people don’t care about your problems

… and the other 20% are glad that you have them. Just heard Ben Settle say that on the podcast. And he has a point. Someone’s bad news is somebody else’s good news. Say, you have a food stall. Joe walks by and he’s dead hungry. Bad news for him. But good news for you, because he now stops at …

Money hates obstacles

I recently signed up to a comedy writing course. (Starts end of January.) The usual process… you go to a website, you select your course, place order, pay online, ticket delivered to your email box… Pretty standard. A week later, I receive an email that looked like spam. Missed the spam filter. “Damn you Gmail,” I thought. Almost deleted it …

Do you know Bob?

Meet Bob. He has a problem. He woke up today and decided he’s going to be pissed off at everything. No matter what. Bob is pissed off at the train that left the same minute he arrived at the station. Bob is pissed off at the barista that is taking so long to text on their phone. Bob is pissed …

Everyday life in Utopia

Every year around Christmas/New Year I fly back home to spend some time with my parents. (Well, technically that’s not home anymore but I still call it that.) My folks watch TV. A lot. All the time. The TV is like a member of the family. Always on, even if nobody’s watching it. Just for background noise. Now, I don’t …

Talent is for wimps

I don’t believe in talent. I did once. But I stopped. Look, no matter what skill you’re interested in, I bet you $100 there are some basic rules and principles that make the core of the subject… and everything else is just a combination of those. If you master those principles you’re going to be so much better than everybody …

Cab Drivers Have Bigger Brains Than You

I am a binge-watch addict. If I start a series then I will not stop until I watched every friggin episode of every friggin season. In a single sitting. I might stop for a moment when I desperately need to go to the bathroom.. but I won’t leave the house, I won’t sleep.. I probably will not eat much either. …

Make Them Cry And They Will Buy, Guaranteed!

We make decisions rationally. Right? Well… you’d think so. And you would be wrong. Truth is, our decision making is all run by our emotions. Incapable of feeling? Then you’d be stuck desperately between choices and drove yourself out of your mind… but you’d still not be able to decide what to have for dinner. It doesn’t make any sense, …