Let me tell you a story first.
I heard it – in a slightly different version – from Gary Halbert. (I think I read it in The Halbert Newsletter.)
It goes like this…
Three fresh businessmen decided to open a restaurant each.
They were friends, and as friends they didn’t want to compete with each other.
To make things fair, they went to the oracle that could grant wishes, asking him to give them one advantage per restaurant.
“I can do that,” said the Oracle. “Name your desired advantage and it shall be given to you.”
“I want my advantage to be the best prices in town,” said the first businessman.
“You shall have it. No other restaurant will have better prices than you.” said the oracle.
“I want my advantage to be the best quality food,” said the second businessman.
“You shall have it. No restaurant in town will have better quality food than you,” said the oracle.
They all turned to the third businessman. “What do you want your advantage to be?” asked the oracle.
The third businessman pondered for a while and then said, “I want my advantage to be… a starving crowd.”
Ha, love it.
And here’s a real life example I came across yesterday:
A Girl Scout in California sold 117 boxes of cookies in 2 hours, outside of a marijuana dispensary.
When your crowd is _really_ starving, and you’re the only one around… you don’t need any marketing at all. They’ll come to you in hordes.
But… Unless you’re the Girl Scout above… Your job is to find your starving crowd, figure out what they’re starving for, and present them an irresistible offer.
To get help finding **your** starving crowd and what to say to them, contact me.